Our Story

I spent years working around job sites. Selling land, walking properties, standing next to guys running crews in construction, oilfield, and ranch work. And I kept seeing the same thing everywhere I went. Good workers showing up every day, wearing whatever they had on. Nothing matched. Nothing said this is a team.

I started messing around with an embroidery machine on the side, just to build something with my hands. I was not trying to start a company. I just liked it. I liked turning a plain hat or shirt into something somebody actually wanted to wear.

Then I started paying attention to what those crews and companies actually needed. Not a catalog full of stuff nobody asked for. Just good gear, decorated right, that could hold up to a real workday and still look sharp.

That is what Rocket Merch is. We do custom embroidery, DTF printing, and screen printing for businesses, schools, and teams across the country. We test everything on our own people first. If it is not good enough for our crew to wear, it is not good enough to sell.

We are not trying to be the biggest name out there. We just want to be the shop a business owner or coach calls when they need their people looking like a team and knows it will show up right.

Stephen Hoelscher, Founder